A clear understanding of the system surrounding your business is the foundation for creating effective and sustainable strategies. Businesses don’t operate in isolation—they are part of a complex network of stakeholders, material issues, and interdependencies. By mapping these relationships and identifying key challenges, you can uncover opportunities that drive both business and societal value.

Key benefits of understanding your business context include:

• Stakeholder insights: Identify who influences or is influenced by your business, and understand their priorities and expectations.
• Materiality Focus: Pinpoint the material issues that are critical to the functioning of  your operations and sustainability performance.
• Ecosystem Mapping: Gain a comprehensive view of dependencies within your supply chains, markets, and regulatory environments.
• Strategic Clarity: Build strategies grounded in real-world dynamics, ensuring they are actionable, impactful, and aligned with your organisation’s goals.

Understanding your business context transforms challenges into opportunities, ensuring your sustainability efforts are targeted, efficient, and aligned with the broader system in which you operate. It’s not just about solving problems—it’s about designing solutions that fit the bigger picture.